Influence of cartoon characters on generation alpha in purchase decisions
Ashish Gupta, Jitender Kumar, Tavishi Tewary and Nirmaljeet Kaur Virk
| Year of publication: |
2022
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|---|---|
| Authors: | Gupta, Ashish ; Kumar, Jitender ; Tewary, Tavishi ; Virk, Nirmaljeet Kaur |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 2, p. 282-303
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| Subject: | Cartoon characters | Children | Generation alpha | Likability | Purchase decision | Purchase intention | Purchase intention and behaviour | Recall | Theory of planned behaviour | Kaufentscheidung | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Kinder | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-06-2021-1342 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367881