Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Arpita Khare and Amrut Sadachar and Swagata Chakraborty
| Year of publication: |
2022
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|---|---|
| Authors: | Khare, Arpita ; Sadachar, Amrut ; Chakraborty, Swagata |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 4, p. 676-699
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| Subject: | Celebrity | Green attitudes | Green clothing | Green clothing involvement | Green clothing purchase behavior | Online communities | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Bekleidung | Clothing | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Bekleidungsindustrie | Clothing industry | Indien | India | Umweltmanagement | Environmental management | Kaufmotiv | Consumer motivation | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-02-2021-0033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013384582