Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands : a developing country perspective
Ankur Srivastava, Nitin Gupta and Nripendra P. Rana
| Year of publication: |
2023
|
|---|---|
| Authors: | Srivastava, Ankur ; Gupta, Nitin ; Rana, Nripendra P. |
| Subject: | Foreign brand | Local brand | Consumer cosmopolitanism | Purchase intention | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-01-2021-0057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014449834