Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Gargi Bhaduri
| Year of publication: |
2017
|
|---|---|
| Authors: | Bhaduri, Gargi |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 1, p. 74-83
|
| Subject: | Credibility | Schema | Made in USA | Attitude toward brand | Attitude toward message | Brand expectation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | USA | United States | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Werbewirkung | Advertising effects | Bekleidung | Clothing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-11-2015-1620 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616243