Influence of consumers' temporary affect on ad engagement : a computational research approach
Xinyu Lu, Debarati Das, Jisu Huh and Jaideep Srivastava
| Year of publication: |
2022
|
|---|---|
| Authors: | Lu, Xinyu ; Das, Debarati ; Huh, Jisu ; Srivastava, Jaideep |
| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1977202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362318