Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Qi Yao, Chao Hu and Jianjian Du
| Year of publication: |
2023
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|---|---|
| Authors: | Yao, Qi ; Hu, Chao ; Du, Jianjian |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 8, p. 1191-1206
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| Subject: | Brand attitudes | Brand relationship norms | Consumption resources | Power distance beliefs | Prestige perception | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenimage | Brand image | Wahrnehmung | Perception | Kulturelle Identität | Cultural identity | Markenführung | Brand management | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-03-2022-3920 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485560