Influence of contextual information and past prices on the willingness to pay and expected quality evaluations
Year of publication: |
March-April 2017
|
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Authors: | Valle, Mauricio A. ; Lavin, Jaime F. ; Magner, Nicolas S. ; Geldes, Cristian E. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 2, p. 130-144
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Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Preis | Price | Wahrnehmung | Perception | Asymmetrische Information | Asymmetric information | Chile | 2012- 2013 |
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