Influence of country and company characteristics on international business decisions : a review, conceptual model, and propositions
Philip Kotler, Lalita A. Manrai, Dana-Nicoleta Lascu, Ajay K. Manrai
| Year of publication: |
2019
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|---|---|
| Authors: | Kotler, Philip ; Manrai, Lalita A. ; Lascu, Dana-Nicoleta ; Manrai, Ajay K. |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 28.2019, 3, p. 482-498
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| Subject: | International business decisions | International marketing mix | International segmentation | Targeting and positioning | Country characteristics | Company characteristics | Influences on international business decisions | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Internationale Geschäftsbeziehungen | International business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2018.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012017609