Influence of customer application experience and value in use on loyalty toward retailers
Arnold Japutra, Ami Fitri Utami, Sebastian Molinillo, Irwan Adi Ekaputra
| Year of publication: |
2021
|
|---|---|
| Authors: | Japutra, Arnold ; Utami, Ami Fitri ; Molinillo, Sebastian ; Irwan Adi Ekaputra |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-10
|
| Subject: | Retailer application | Customer experience | Value in use | Customer loyalty | Customer satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434226