Influence of demographics on consumers' perception towards email marketing in Oman : an empirical approach
Suhail M. Ghouse & Sarfraz Fayaz Khan
| Year of publication: |
2016
|
|---|---|
| Authors: | Ghouse, Suhail M. ; Khan, Sarfraz Fayaz |
| Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 13.2016, 1, p. 35-51
|
| Subject: | Email | Marketing | Email marketing | Demographics | Oman | E-Mail | E-mail | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560520