Influence of destination brand experience (DBE) on willingness to recommend (WR) a tourist destination : a study among tourists in Sri Lanka
Thivyaashani Sivasubramaniam and Jayawickrama WDC
| Year of publication: |
2021
|
|---|---|
| Authors: | Sivasubramaniam, Thivyaashani ; Chaminda, J. W. Dushan |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 28.2021, 1, p. 78-93
|
| Subject: | Behavioral Intention (BI) | Destination | Destination Brand Experience (DBE) | Tourism | Willingness to recommend (WR) | Sri Lanka | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Tourismus | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012604070