Influence of e-WOM on women's apparel purchase intention : a study on Myntra app
Mukesh, Mahabir Narwal, Seema
| Year of publication: |
2023
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|---|---|
| Authors: | Mukesh ; Narwal, Mahabir ; Seema |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3853, ZDB-ID 2592937-9. - Vol. 8.2023, 3, p. 147-163
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| Subject: | buying behaviour | communication | e-WOM quality | e-WOM quantity | Myntra | purchase intention | women | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation | Bekleidung | Clothing | Online-Marketing | Internet marketing | Weibliche Arbeitskräfte | Women workers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBCG.2023.135785 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064264