Influence of environmental practices on brand equity, satisfaction and word of mouth
Mihaela Simona Moise, Irene Gil-Saura, Maja Šerić, Maria Eugenia Ruiz Molina
| Year of publication: |
2019
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|---|---|
| Authors: | Moise, Mihaela Simona ; Gil Saura, Irene ; Šerić, Maja ; Ruiz Molina, Maria Eugenia |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 6, p. 646-657
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| Subject: | "Green" practices | Brand equity | Brand awareness | Brand associations | Perceived quality | Brand loyalty | Satisfaction | Word of mouth (WOM) | Virales Marketing | Viral marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentreue | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00160-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120864