Influence of Facebook usage on organisational performance in Ghana : the pivotal role of social capital and salesperson extra-role behaviour
Kobby Mensah, Bedman Narteh, Robert E. Hinson, John Paul Basewe Kosiba, and Omotayo Muritala
| Year of publication: |
2022
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|---|---|
| Authors: | Mensah, Kobby ; Narteh, Bedman ; Hinson, Robert ; Kosiba, John Paul Basewe ; Muritala, Omotayo |
| Published in: |
Digital Business in Africa : Social Media and Related Technologies. - Cham : Springer International Publishing, ISBN 978-3-030-93499-6. - 2022, p. 67-95
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| Subject: | Social media | Facebook | Salesperson extra-roles | Social media service behaviours | Social Web | Social web | Sozialkapital | Social capital | Verkaufspersonal | Salespeople | Ghana | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-93499-6_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013282690