Influence of franchisors' competitive strategies on network size : the impact of entry timing decision
Victoria Bordonaba-Juste, Laura Lucia-Palacios, and Yolanda Polo-Redondo
| Year of publication: |
2010
|
|---|---|
| Authors: | Bordonaba-Juste, Victoria ; Lucia-Palacios, Laura ; Polo-Redondo, Yolanda |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 17.2010, 1, p. 33-49
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| Subject: | Franchising | Wettbewerbsstrategie | Competitive strategy | Unternehmensnetzwerk | Business network | Lebenszyklus | Life cycle | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953072