Influence of institutional DINESERV on customer satisfaction, return intention, and word-of-mouth
Woo Gon Kim; Christy Yen Nee Ng; Yen-soon Kim
| Year of publication: |
2009
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|---|---|
| Authors: | Kim, Woo Gon ; Ng, Christy Yen Nee ; Kim, Yen-soon |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 28.2009, 1, p. 10-17
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| Subject: | Hochschule | Higher education institution | Gemeinschaftsverpflegung | Communal catering | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Varianzanalyse | Analysis of variance | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003798132