Influence of interfirm brand values congruence on relationship qualities in B2B contexts
Jiaxun He, Haiyang Huang, Wanying Wu
| Year of publication: |
July 2018
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|---|---|
| Authors: | He, Jiaxun ; Huang, Haiyang ; Wu, Wanying |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 72.2018, p. 161-173
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| Subject: | Brand values | Brand identification | Brand sensitivity | Brand trust | Word of mouth | Value co-creation | Markenführung | Brand management | Markenimage | Brand image | B-to-B-Marketing | Business-to-business marketing | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Vertrauen | Confidence | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.02.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011887323