Influence of language of packaging labels on consumers' buying preferences
Han-Chiang Ho, Candy Lim Chiu, Dai Jiang, Jiale Shen and Hong Xu
| Year of publication: |
2019
|
|---|---|
| Authors: | Ho, Han Chiang ; Chiu, Candy Lim ; Jiang, Dai ; Shen, Jiale ; Xu, Hong |
| Subject: | buying preference | coffee beverage | Foreign language | packaging label | promotion | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Warenkennzeichnung | Product labelling | Verpackung | Packaging | Umweltzeichen | Eco-label | Fremdsprache | Produktinformation | Product information | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2019.1572562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243337