Influence of luxury companies' corporate social responsibility activities on consumer purchase intention : development of a theoretical framework
Květa Olšanová, Gina Gook, Marija Zlatić
| Year of publication: |
2018
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|---|---|
| Authors: | Olšanová, Květa ; Gook, Gina ; Zlatić, Marija |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 7.2018, 3, p. 1-25
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| Subject: | CSR | luxury industry | purchase intention | purchase intention for luxury brands | Corporate Social Responsibility | Corporate social responsibility | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011965712