Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Todd Morgan, Sergey Alexander Anokhin and Joakim Wincent
| Year of publication: |
2019
|
|---|---|
| Authors: | Morgan, Todd ; Anokhin, Sergey Alexander ; Wincent, Joakim |
| Subject: | Market orientation | customer participation | new product development | open innovation | co-creation | Produktentwicklung | New product development | Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Open Innovation | Open innovation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13662716.2019.1566053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012266245