Influence of marketing instruments on consumer behavior in the process of purchasing leisure flight tickets
Maximilian Klein, Erik Linden, Dr. Andreas Wittmer
| Year of publication: |
2019
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|---|---|
| Authors: | Klein, Maximilian Michael ; Linden, Erik ; Wittmer, Andreas |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 36.2019, 3, p. 30-38
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012012258