Influence of marketing strategies of Telecom operators on customers' buying decisions
Shreyasee Das, Kushal De
| Year of publication: |
2023
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|---|---|
| Authors: | Das, Shreyasee ; De, Kushal |
| Published in: |
Research bulletin / The Institute of Cost Accountants of India. - Kolkata : [Verlag nicht ermittelbar], ISSN 2230-9241, ZDB-ID 2830259-X. - Vol. 49.2023, 1, p. 92-108
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| Subject: | Buying Decision | Customer | Loyalty | Marketing Strategy | Telecom Operators | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015176750