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Why do older consumers avoid innovative products and services?
Bae, Hyeyoon, (2020)
Factors affecting the diffusion of mobile social network services in an aging society : value of informative, hedonic and ubiquitous services
Bae, Hyeyoon, (2021)
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon, (2024)