Influence of P. Drucker on Development of Theory and Practice PR-Management in Russia

The report deals with impact of P. Drucker on development of theory and practice PR-management in Russia. Work P. Drucker “The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done” contains instructions how to increase motivation and time-management in organization. Drucker gave detailed instructions how to make PR-management more professional and effective. Drucker's model of innovative activity, based on responsibility and decisiveness, has great importance for the development of the practice of PR-management in Russia. P. Drucker is one of the creators of PR-management who significantly influenced on the development of this direction of management in Russia