Influence of perceived usefulness and user generated content on consumer trust to make online purchase decision
Pavitra Sahai, Pratyush Gupta, Sumukh Hungund
| Year of publication: |
2024
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|---|---|
| Authors: | Sahai, Pavitra ; Gupta, Pratyush ; Hungund, Sumukh |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 32.2024, 3, p. 273-295
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| Subject: | consumer trust | marketing mix elements | online purchase decision | perceived usefulness | UGC | user generated content | word of mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Vertrauen | Confidence | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Kaufentscheidung | Purchase decision | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2024.137257 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015060976