Influence of personality in buying consumer goods : a comparative study between neo-Freudian theories and trait theory based on Khulna region
Sandip Sarker, Tarun Kanti Bose, Mollika Palit, Enamul Haque
| Year of publication: |
2013
|
|---|---|
| Authors: | Sarker, Sandip ; Bose, Tarun Kanti ; Palit, Mollika ; Haque, A. K. Enamul |
| Published in: |
International journal of business and economics research : IJBER. - [New York, NY] : Science Publishing Group, ISSN 2328-7543, ZDB-ID 2758923-7. - Vol. 2.2013, 3, p. 41-58
|
| Subject: | Personality | Attitudes | Consumer Behavior | Buying Behavior | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Konsumgüter | Consumer goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252380