Influence of personality traits on parasocial relationship with sports celebrities : a hierarchical approach
Tao Sun and Guohua Wu
| Year of publication: |
2012
|
|---|---|
| Authors: | Sun, Tao ; Wu, Guohua |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 2, p. 136-146
|
| Subject: | Soziale Beziehungen | Social relations | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Sportler | Athletes | Künstler | Artists | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548825