Influence of quality service and satisfaction imagery higher education on Word of Mouth (WOM)
Gusti Adi Pranoto, Satria Bangsawan & Dorothy H. Rouly Pandjaitan
| Year of publication: |
2020
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|---|---|
| Authors: | Pranoto, Gusti Adi ; Bangsawan, Satria ; Pandjaitan, Dorothy Haratua Rouly |
| Published in: |
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019. - London : Routledge, ISBN 978-0-367-42594-4. - 2020, p. 128-132
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| Subject: | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012311151