Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Kai-Yu Wang, Abdul R. Ashraf, Narongsak Tek Thongpapanl, Oanh Nguyen
| Year of publication: |
2023
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| Authors: | Wang, Kai-Yu ; Ashraf, Abdul R. ; Thongpapanl, Narongsak ; Nguyen, Oanh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-18
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| Subject: | Continuance intention | Customer-to-customer relationship | Extraversion | Shared social experience | Social augmented reality | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Experiment | Innovationsakzeptanz | Innovation adoption | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380321