Influence of substantive corporate social responsibility attribution on salespeople's value-based selling : a resource perspective
Aimin Yan, Biyun Jiang and Zhimei Zang
| Year of publication: |
2024
|
|---|---|
| Authors: | Yan, Aimin ; Jiang, Biyun ; Zang, Zhimei |
| Subject: | Corporate social responsibility | Value-based selling | Emotional exhaustion | Empathy | Customer incivility | Customer-initiated interpersonal justice | Corporate Social Responsibility | Emotion | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Arbeitsverhalten | Work behaviour | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CMS-06-2022-0203 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014483354