Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Esmeralda Crespo-Almendros, M. Belén Prados-Peña and Lucia Porcu and Juan Miguel Alcántara-Pilar
| Alternative title: | Influencia de los beneficios percibidos de la promoción de ventas en redes sociales sobre la percepción de calidad de un destino patrimonial |
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| Year of publication: |
2022
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| Authors: | Crespo-Almendros, Esmeralda ; Prados-Peña, M. Belén ; Porcu, Lucia ; Alcántara-Pilar, Juan Miguel |
| Subject: | Brand equity | Cultural heritage | Cultural tourism | Perceived quality | Promotion | Social media | Kulturgüter | Social Web | Social web | Verkaufsförderung | Sales promotion | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kulturtourismus | Soziales Netzwerk | Social network |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/ARLA-06-2021-0126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369812