Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Madhupa Bakshi; Prashant Mishra
| Year of publication: |
2014
|
|---|---|
| Authors: | Bakshi, Madhupa ; Mishra, Prashant |
| Published in: |
Brand management in emerging markets : theories and practice. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6242-1. - 2014, p. 104-120
|
| Subject: | Markenführung | Brand management | Fernsehsender | Television industry | Kundenbindung | Customer retention | Vertrauen | Confidence | Emotion | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417742