Influence of undergraduate experience on alumni loyalty to their alma mater in the Tanzania's higher education context
Gordian Stanslaus Bwemelo, Chacha Magasi
| Year of publication: |
2022
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|---|---|
| Authors: | Bwemelo, Gordian Stanslaus ; Magasi, Chacha |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 4, p. 333-341
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| Subject: | Alma mater | alumni loyalty | academic experience | social experience | satisfaction | higher education | relationship marketing | Beziehungsmarketing | Relationship marketing | Studierende | Students | Hochschule | Higher education institution | Tansania | Tanzania | Kundenzufriedenheit | Customer satisfaction | Hochschulfinanzierung | Higher education financing | Experiment | Absolventen | Graduates | Studium | University education | Fundraising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i4.1813 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013397890