Influence of user generated content in online shopping : impact of gender on purchase behaviour, trust, and intention to purchase
Beheruz N. Sethna, Sunil Hazari and Blaise Bergiel
| Year of publication: |
2017
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|---|---|
| Authors: | Sethna, Beheruz N. ; Hazari, Sunil ; Bergiel, Blaise |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 4, p. 344-371
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| Subject: | online shopping | user generated content | UGC | gender effects on purchase behaviour | trust | intention to purchase | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Geschlecht | Gender | Electronic Commerce | E-commerce | Social Web | Social web | Kaufentscheidung | Purchase decision | Website | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011858781