Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Year of publication: |
2023
|
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Authors: | Yu, Jongsik ; Kim, Seongseop ; Baah, Nancy Grace ; Seo, Jungwoon ; Han, Heesup |
Subject: | consumption value | green | perceived advantage | perceived cost | revisit intention | sustainablity | Vegan hotel | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Taiwan | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Kundenwert | Customer value |
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