Influence of virtual communities in purchasing decisions : the participants' perspective
Gabriela Pasinato Alves Leal; Luis Fernando Hor-Meyll; Luís Alexandre Grubits de Paula Pessôa
| Year of publication: |
2014
|
|---|---|
| Authors: | Leal, Gabriela Pasinato Alves ; Hor-Meyll, Luis Fernando ; Pessôa, Luís Alexandre Grubits de Paula |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 882-890
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| Subject: | Virtual communities | Group influence | Online word-of-mouth | Opinion leaders | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363265