Influence of personal communication netowkrs on innovation adoption : using multi-agent simulations to project the launch of an innovative medical device
Year of publication: |
2013
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Authors: | Barrot, Christian ; Kuhlmann, Jan ; Popa, Andrea |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 10.2013, 5, p. 1-19
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Subject: | Adoption | seeding | social networks | agent-based modeling | medical innovation | Agentenbasierte Modellierung | Agent-based modeling | Innovation | Innovationsdiffusion | Innovation diffusion | Soziales Netzwerk | Social network | Simulation | Medizintechnik | Medical technology | Innovationsakzeptanz | Innovation adoption |
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