The influence of the relational marketing paradigm on the governance structure of the novel channel format named social franchising : an explorative qualitative analyses of four social franchises from the UK
Fiori A. Zafeiropoulou and Dimitrios N. Koufopoulos
| Year of publication: |
2012
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|---|---|
| Authors: | Zafeiropoulou, Fiori A. ; Koufopoulos, Dimitrios N. |
| Published in: |
International journal of social entrepreneurship and innovation : IJSEI. - Genève [u.a.] : Inderscience Enterprises, ISSN 2043-8257, ZDB-ID 26786242. - Vol. 1.2012, 4, p. 404-418
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010098050