Influence of Service Quality, Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop)
Year of publication: |
2019
|
---|---|
Authors: | Delima, Ade |
Other Persons: | Ashary, Hajar Mareti (contributor) ; Usman, Osly (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (15 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3308707 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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