Influence strategies affecting organizational buying decisions : an empirical study in Vietnam enterprises
Nguyen Thi Thanh Mai
| Year of publication: |
2016
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|---|---|
| Authors: | Nguyen Thi Thanh Mai |
| Published in: |
Tạp chí khoa học. - Hanoi, Vietnam : Đại học quó̂c gia, ISSN 2615-9287, ZDB-ID 2912036-6. - Vol. 32.2016, 5, p. 32-43
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| Subject: | Influence strategies | effectiveness of influence strategy | buying center | organizationalbuying decision | e-marketing services | Strategisches Management | Strategic management | Vietnam | Viet Nam | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011803946