Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Jason Weismueller, Paul Harrigan, Shasha Wang, Geoffrey N. Soutar
| Year of publication: |
2020
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|---|---|
| Authors: | Weismueller, Jason ; Harrigan, Paul ; Wang, Shasha ; Soutar, Geoffrey N. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 4, p. 160-170
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| Subject: | Social media influencer | Advertising disclosure | Source credibility | Number of followers | Purchase intention | Instagram | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Influencer | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2020.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012429449