Influencer marketing and authenticity in content creation
Sommer Kapitan, Patrick van Esch, Vrinda Soma and Jan Kietzmann
| Year of publication: |
2022
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|---|---|
| Authors: | Kapitan, Sommer ; Van Esch, Patrick ; Soma, Vrinda ; Kietzmann, Jan |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 4, p. 342-351
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| Subject: | authenticity | celebrity | content creator | content promoter | influencer | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Glaubwürdigkeit | Credibility | Influencer | Online-Marketing | Internet marketing | Celebrity-Werbung | Celebrity endorsement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211011171 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435334