Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Holly A. Syrdal, Susan Myers, Sandipan Sen, Parker J. Woodroof, William C. McDowell
| Year of publication: |
2023
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|---|---|
| Authors: | Syrdal, Holly A. ; Myers, Susan ; Sen, Sandipan ; Woodroof, Parker J. ; McDowell, William C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 163.2023, p. 1-11
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| Subject: | Big data | Elaboration likelihood model | Influencer affiliate marketing | Linguistic cues | Micro-influencers | Natural language processing | Social media engagement | Text mining | Online-Marketing | Internet marketing | Sprache | Language | Social Web | Social web | Werbewirkung | Advertising effects | Data Mining | Data mining | Marketing | Linguistik | Linguistics | Konsumentenverhalten | Consumer behaviour | Big Data | Influencer | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113875 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303734