Influencer marketing effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, and Robert W. Palmatier
| Year of publication: |
2022
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|---|---|
| Authors: | Leung, Fine F. ; Gu, Flora Fang ; Li, Yiwei ; Zhang, Jonathan Z. ; Palmatier, Robert W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 6, p. 93-115
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| Subject: | consumer engagement | influencer marketing effectiveness | marketing strategy | online influencers | social media | Marketingmanagement | Marketing management | Social Web | Social web | Online-Marketing | Internet marketing | Influencer | Konsumentenverhalten | Consumer behaviour | Marketing | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221102889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438832