Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising

by Aron Levin

Chapter 1: Origins -- Chapter 2: People Are Media Companies -- Chapter 3: Influence Is an Outcome, Not a Profession -- Chapter 4: The Art and Science of Creativity -- Chapter 5: Creator-Centric Strategies -- Chapter 6: 1:1 Relationships at Scale -- Chapter 7: The 4-Step Influencer Marketing Framework -- Chapter 8: Measuring What Matters -- Glossary.-

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Year of publication:	2020 ; 1st ed. 2020
Authors:	Levin, Aron
Publisher:	Berkeley, CA : Apress
Subject:	Online-Marketing \| Internet marketing \| Social Web \| Social web \| Markenführung \| Brand management \| Influencer \| Werbung \| Advertising \| Markenartikel \| Brand \| Werbewirkung \| Advertising effects \| Mobile Marketing \| Mobile marketing
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	1 Online-Ressource (XIV, 161 p. 22 illus)
Series:	Springer eBooks / Business and Management Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-4842-5503-2 ; 978-1-4842-5502-5
Other identifiers:	10.1007/978-1-4842-5503-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012398982