Influencer marketing in Web 3.0 : how algorithm-related influencer following norms affect influencer endorsement effectiveness
Yang Feng and Quan Xie
| Year of publication: |
2024
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|---|---|
| Authors: | Feng, Yang ; Xie, Quan |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 3, p. 444-472
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| Subject: | algorithmic social media | influencer characteristics | influencer following gratifications | influencer following norms | influencer marketing | Influencer | Social Web | Social web | Online-Marketing | Internet marketing | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2023.2279768 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513560