Influencer review effect on customer purchase intention : an extension of TAM

Ruhi Sethi, Deepa Kapoor

Year of publication:	2021
Authors:	Sethi, Ruhi ; Kapoor, Deepa
Published in:	International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 17.2021, 1, p. 1-15
Subject:	Blog \| Brand Awareness \| Customer Attitude \| Perceived Trust \| Perceived Usefulness \| Purchase Intention \| Reputation \| Reviews \| Sponsorship Disclosure \| Technology Acceptance Model \| Innovationsakzeptanz \| Innovation adoption \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Markenimage \| Brand image \| Sponsoring \| Sponsorship \| Vertrauen \| Confidence \| Beziehungsmarketing \| Relationship marketing \| Firmenimage \| Corporate reputation \| Kundenzufriedenheit \| Customer satisfaction \| Online-Handel \| Online retailing \| Kaufentscheidung \| Purchase decision \| Virales Marketing \| Viral marketing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.4018/IJEBR.2021010101 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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