How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models
Sumit Kumar, Gyan Prakash, Bhumika Gupta, Giuseppe Cappiello
| Year of publication: |
2023
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|---|---|
| Authors: | Kumar, Sumit ; Prakash, Gyan ; Gupta, Bhumika ; Cappiello, Giuseppe |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 187.2023, p. 1-12
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| Subject: | Consumer purchase intention | E-commerce | Electronic tailing (e-tailing) | Electronic word of mouth (e-WOM) | Private label brands (PLB) | Virales Marketing | Viral marketing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Handelsmarke | Store brand | Social Web | Social web | Markenartikel | Brand | Kaufmotiv | Consumer motivation | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.122199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326519