Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jing Jiang; Ran Wei
| Year of publication: |
2012
|
|---|---|
| Authors: | Jiang, Jing ; Wei, Ran |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 29.2012, 6, p. 597-622
|
| Subject: | Internationales Marketing | International marketing | Printwerbung | Print advertising | Marketingmanagement | Marketing management | Standardisierung | Standardization | Nationalkultur | National culture | USA | United States | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678950