Influences of brand and advertising cognition on brand-switching behaviour
| Year of publication: |
2007
|
|---|---|
| Authors: | Hsu, Jane Lu ; Chang, Wei-Hsien |
| Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 21416436. - Vol. 4.2007, 2, p. 159-178
|